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Vico Style, a vintage fashion startup that opened last month, aims to help customers “be sustainably bougie on a budget,” according to its founder.

Located on the corner of 73 Mount Auburn St., the Harvard Square location is currently the only permanent Vico Style storefront, but another is set to open in Boston later this month, according to founder Cecilia Hermawan.

Hermawan said the idea for the store emerged from her own “pain point,” as she often purchased secondhand goods to save money while completing her MBA as a single parent.

“I learned that I had to be better with my money because I had to pay for my own tuition. So as a result, I started consuming secondhand goods,” Hermawan said.

Hermawan, who worked for nearly a decade in fashion in the Boston area prior to launching Vico Style, said she decided to start her own business after falling in love with a vintage Irish tweed cape.

“I caught the startup bug,” Hermawan said. “I am not going to wake up when I’m 50 and regret I’m not doing something that I’m passionate about.”

According to Hermawan, the collection of clothing will be rotated every three weeks given the store’s size restrictions. The location has just 200 square feet for selling space, Hermawan said, adding that each set will have its own “vibe.”

“Right now, we have grandparents-core, which is kind of like your grandpa’s blazer type of vibe and your grandmother’s florals and pearls,” Hermawan said. The next collection will feature bright, “dopamine dressing” clothing, with colors like fuschia and aqua.

“Curation is a big part of what we do,” Hermawan added.

Vico Style also offers a subscription service, Hermawan said. Each quarter, the business ships boxes to subscribers containing pieces catered to “life stage.”

“What are you looking for? Are you graduating or you’re about to have internships or whatever it may be? Do you hate animal prints? Do you like textured stuff or mostly solid?” Hermawan said. “We tailor that specifically to you.”

Hermawan said the startup gathers information on customers’ buying habits, with plans to train a machine learning algorithm with the data to “curate really personalized selections that could scale.”

Customers said they were drawn to the Harvard Square storefront by its unique selection and affordability.

“It looks like all the clothing pieces are special and unique,” said customer Emma C. O’Malley ’26. “Someone else you see on the street wouldn’t have the same clothes.”

“I’ve been really into sustainable fashion, vintage stuff these days. And I noticed that they opened and the clothes looked really cute.” Haesung Jee ’23-’24 said, adding that the shop was “welcoming” and “affordable.”

“I feel like a lot of vintage shops in Cambridge, sometimes they really mark up their prices,” Nayleth E. Lopez-Lopez ’23 said.

“You don’t want to try something on, love it, and then not be able to buy it,” Lopez-Lopez added.

Jasdeep K. Gurm ’26, who went to the store on its opening day, wrote in a message that the “vibes” at Vico Style are “immaculate.”

“All of the items were great quality and really reasonably priced! I loved their selection of vintage purses and jewelry,” Gurm wrote.

A new book ponders why we fall in love with commercial centers — and why we ache so much when they change.

My father took me to Harvard Square quite a bit when I was a kid.

We’d browse at Wordsworth, flip through the CDs at Newbury Comics, and sit at a high top at 33 Dunster Street, where I’d order a Shirley Temple and a cheeseburger with fries.

I was too young to understand the square’s mystique but not too young to feel it: the Ivy League heft and, a couple of decades after Joan Baez debuted at Club 47, the tendrils of bohemia.

My dad was in his element there. I liked that.

Over the lunch, he’d tell me about the Richard Thompson album he’d just picked up. And we’d talk Red Sox and school and summer camp.

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Then we’d make our way back to whatever beater he was driving at the moment and head home, a little happier than we’d arrived.

My dad died years ago. And as an adult, I haven’t spent as much time in Harvard Square. But a couple of weeks ago, I took my 14-year-old daughter and her friend across the Charles in search of some of the feeling I’d had as a kid.

Will the iconic venue ever return to its rock roots as has been rumored?

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When I first discovered the Harvard Square Theatre on a lunch break from work, it felt like I had realized its potential all on my own. Although boarded up and broken down, the venue’s unassuming exterior sparked my curiosity.

I was working as an event host on Palmer Street for the 2022 pop-up exhibition, the Art of Banksy. I was in the rare and somewhat disturbing mood of believing that I can do anything. And at the time, what I really wanted to do was open a nightclub.

I was keen on finding the perfect location for this imaginary destination. As I rounded the corner and a building cast a shadow on an otherwise sunny Church Street, I looked up and realized I was standing underneath a weathered marquee. Just below it was a painted sign that read “Harvard Square Theatre,” along with some bolted up, graffitied entrances.

This was it. The perfect location. I thought, How could it be closed? 

At the time, I didn’t know anything about the building at 10 Church St.

Lê’s Vietnamese Restaurant is set to relocate to Boston’s Chinatown due to renovations slated for the Garage Building — a shopping mall located at 36 JFK St. where the restaurant is currently housed.

The precise timing of the restaurant’s move remains unclear and depends on the Garage’s redevelopment, which was approved by the Cambridge Historical Commission in June 2021. El Jefe’s Taqueria and Ben and Jerry’s previously operated within the Garage before moving to different locations in the Square last year.

Trinity Property Management, the company in charge of the Garage’s renovations, will give Lê’s three months’ notice before the restaurant will be required to relocate, according to Lê’s manager Vinh Le.

According to Le, because Trinity Group Management has not given the restaurant an indication of when renovations will begin, the timeline for the restaurant’s relocation is unclear.

“I just know that they’re gonna rebuild and do construction,” Le said.

Many students said they are saddened and surprised to see the Harvard Square favorite depart.

Noah S. Lee ’22-’23 said he “definitely felt devastated” and “very, very surprised” when he learned about Lê’s relocation.

“It’s definitely the best phở on campus,” Lee said. “I think having a Vietnamese restaurant on campus is also just really awesome for the community.”

Lee said Lê’s was one of the first restaurants he tried in Cambridge when he arrived on campus for Visitas, a program for prospective admitted freshmen to experience Harvard.

“A couple of my upperclassmen friends grabbed me by the arm and said, ‘Hey, you have to try Lê’s,’” Lee said. “This is a staple on campus.”

Lucas H. Amory ’24 said he was “shocked and bewildered” by Lê’s relocation, adding that the restaurant holds sentimental value for him and other Harvard students.

“You go to Lê’s for social interaction,” Amory said. “Lê’s is there for you to bond with other people as well.”

“It feels like one part of the soul of Harvard that you kind of expect to be there for you,” Amory added.

Students said a large part of Lê’s charm lies in its convenience and prices.

“The service is really good,” Veronica A. Li ’26 said. “It’s really fast, and the prices aren’t too bad.”

Li added that she believes Lê’s added “some variety amongst all the ramen shops” in the area. In recent years, several ramen restaurants have opened their doors in the Square.

Matthew E. Nekritz ’25, a Crimson Editorial editor, said he finds it “really sad” to see local favorites depart from the Square.

“It’ll be really interesting to see what comes up,” Nekritz said, adding that he believes the restaurant scene is “definitely shifting.”

Even as Lê’s prepares for its move, Griffin H. Wong ’24 said the restaurant will always hold a “special place” in his heart.

“Lê’s is the first place where I really felt like I belonged at Harvard,” said Wong, a former Crimson Sports chair.

“It’s definitely a big loss for the Square,” he added.

Möge Tee, the fourth bubble tea shop in Harvard Square, is now open for business. With this new store joining the ranks of other post-pandemic players like Blue Bottle and Tiger Sugar, the Square has never been more welcoming and alluring to budding beverage connoisseurs — the kind willing to drop upwards of $6 on a tea or latte, that is.

To be clear, we have nothing against bubble tea. We believe food can serve as a practical, delectable entrance point to a variety of cultures and we reject the potential conflation of diverse food options with inaccessibility as both misguided and demonstrably false. But even as we maintain the value of cultural food options in the Square, the new bubble tea shop’s opening reminds us of a problem that has long plagued Harvard Square: the affordability crisis.

With a cost of living 75 percent higher than the national average, students and residents in Cambridge suffer from a lack of cheap food options — and only exceedingly wealthy student groups can readily afford to own off-campus social spaces, atrophying social life. It often feels like Harvard Square is built for wealthy tourists, with storefronts featuring a saturation of luxury brands and restaurants that many Harvard students would likely never consider stepping foot into (or risk draining their wallets by doing so).

Amidst a national reckoning on land use, we, too, must reckon with the larger, structural forces that shape the shops we pass, but hardly enter, on our way to class. We’re talking about zoning codes.

Cambridge zoning regulations have a distinct set of rules governing fast food. Regulating everything from the restaurant exterior’s sensitivity to the “visual and physical characteristics of other buildings” to effects on double parking and neighborhood safety, Cambridge has effectively constructed a massive roadblock to new quick-service and affordable food establishments.

Some of the results: $1.6 million for the average Cambridge family home. $14 salad at Sweetgreen, but no McDonalds in the Square. Packed bars without empty tables as early as 10 p.m. An abundance of beverage shops with menu items priced at or higher than half the hourly minimum wage.

In one of the most liberal cities in America, low-income residents and low-price businesses have found themselves victims of a wealthy gatekeeping policy — one with disproportionate negative effects on unhoused residents, whose housing insecurity is overwhelmingly due to rising rent prices in the city.

We don’t claim to know the full solution to our pricing woes. But one step is dizzyingly obvious: Allow more houses and restaurants to be built, thereby lowering property prices. The city of Cambridge and the Commonwealth of Massachusetts need to loosen their overly restrictive zoning regulations. And they need to do this now.

It’s equally obvious that zoning codes are not the only upward pressure on urban prices, and that cheaper commercial properties do not necessarily translate to cheaper options for consumers. But, by definition, zoning laws constrain what can be built and who can afford commercial and residential space. This isn’t just a Cambridge problem; it’s happening all across the U.S.

At a time when affordable housing supply trails demand by nearly four million units, restrictions like large minimum lot sizes, single-family occupancy requirements for residential units, and arbitrary height ceilings have the effect of preventing our cities from meeting the demand they face — causing housing prices to balloon as a result.

For all the talk about bubble tea, we’re surprised our colleagues on the Editorial Board are unable to recognize the more ebullient bubble that surrounds us. We want to see Harvard Square improve as much as the next person, but there are some serious issues with how we’ve been thinking about it.

Firstly, Cambridge and Somerville are vibrant and bustling communities, forming one of the most densely populated regions in the United States. Perhaps their liveliness stems from their impressive connectivity and accessibility — at least relative to the rest of our car-dependent country. So why doesn’t the Board venture a little outside of Harvard Square instead of focusing exclusively on the store availability here?

Sure, when it comes to more accessible restaurants and food options, Harvard Square isn’t the best, especially for low-income students like us. But we’re having the wrong conversation here. It’s true that there are few grocery stores in the Square itself, but let’s not forget the other neighborhoods nearby with plenty of food options. If you want a convenient and cheap grocery store, Market Basket is only a 15-minute bus ride away (10 minutes if you want to cycle). And, of course, there’s always the option to take the Red Line just one stop in either direction. Have our colleagues considered the Star Market in Porter Square or the Whole Foods in Central? The Targets near both?

Even if grocery stores abounded in Harvard Square, we doubt many of us are cooking every day in the limited kitchen space we have, given that we have a dining hall system that we can use. Then again, didn’t this Board reject hot breakfast, claiming “there’s no such thing as a free lunch?” The call to “let them eat toast” was dismissive and counterproductive to the conversation of expanding access to food options for Harvard students.

The Board discusses the amusing idea of subsidizing food in the Square, which reinforces the idea that Harvard students should never stray more than 5,000 feet from their dorms. How about the University subsidizes MBTA passes for its undergraduate students, following the leads of its neighbors like Boston University, Tufts, MIT — heck, even its own graduate schools?

No, the real issue with this Board’s reasoning isn’t just about food access. Instead, we should call out Harvard’s predatory relationship with the Square; the Board has already recognized how the University’s investment in the city is inadequate, and we should continue doing so.

Cambridge’s rising land and rent costs — which likely play a role in the Square’s makeup of mostly expensive shops — are largely a result of Harvard’s expansion and influence, and we need to be conscious of the University’s effects on both the unhoused community and the working-class people who live here.

We can’t just expect Harvard Square to transform into a prototypical college town in the middle of Cambridge. As much as we may want student-focused businesses in The Square, there’s no denying that they’re fighting an uphill battle against the tourism industry in a neighborhood with skyrocketing prices.

It’s time we asked ourselves, who’s really to blame for Harvard Square being so inaccessible: individual tourists or the multibillion-dollar university that created a local economy with 16 dessert shops, more than 10 banks, and an overpriced CVS in an effort to appeal to them?

So, as members of the Cambridge community new and old, what does resisting the physical dominance of the University mean for us all? It means we need to be more engaged with the community around us by supporting local businesses, not just familiar chains. It means getting to know our working-class neighbors and being conscious of our impact on the community. It means fighting modern investment models that usually result in generic, mind-numbing architecture and corporate sameness. We need to see our cities as “a container for human life,” as urban studies journalist Jane Jacobs put it.

In recognition of Black History Month, The Crimson interviewed the owners of Le Macaron, Oggi Gourmet, and Grolier Poetry Book Shop to learn about their lives and journeys to Harvard Square.

For 79 years, Grolier Poetry Book Shop on Plympton Street in Harvard Square was owned, operated, and frequented primarily by white Cambridge residents.

In 2006, however, Ifeanyi A. Menkiti broke the mold, becoming the first Nigerian-born immigrant to own the oldest continuously running bookshop dedicated to poetry in the nation.

Though Menkiti died in 2019, the bookshop remains in his family and has strived to make poetry more inclusive, according to his daughter Ndidi N. Menkiti ’06.

“I think it’s a little bit exciting and revolutionary that my dad, as a Nigerian immigrant, bought this store that was located in the middle of Harvard and kind of was a boys’ club place for the likes of Robert Lowell and Eliot,” she said.

Grolier Poetry Book Shop is now one of a handful of black-owned businesses in Harvard Square making strides in diversifying small business ownership.

Today, there is a “lot of diversity” among business owners in Harvard Square, according to Denise A. Jillson, executive director of the Harvard Square Business Association, but there are still “hurdles that many members of the BIPOC community have to encounter.”

“We do not have enough Black-owned businesses,” Jillson said.

In recognition of Black History Month, The Crimson interviewed three prominent Black business owners in Harvard Square to share their stories.

Le Macaron

Karine Ernest, owner of Le Macaron French Pastries’ Cambridge location, was born in Haiti and immigrated to the United States when she was four.

Raised primarily in Boston, she said being a business owner was “definitely something that was inspiring” for her and something that she always wanted to do.

After graduating from Wellesley College with a dual degree in Economics and French, she worked in telecommunications, but was always drawn to the world of entrepreneurship.

“I always had that little bug in my ear — somehow be an entrepreneur,” Ernest said.

Le Macaron first opened the doors of its Harvard Square location on Aug. 12, 2022. By Addison Y. Liu

Returning to business school for an MBA at Babson College was no small feat for Ernest, given that she was raising two children at the time.

After graduating with a “child on the hip,” she learned of the Le Macaron chain.

“I completely fell in love. I love the business model. It was simple, and it was definitely something I felt comfortable with. I love the product,” Ernest said.

“And so we opened up August 12 of 2022 in Harvard Square, and we have a fabulous location,” she added.

Securing a franchise location, however, can be particularly “difficult” for Black small business entrepreneurs like herself, Ernest said.

“You found the perfect space. You have the qualifications. Why is the landlord considering someone else that doesn’t seem as qualified?” she said.

“You start to wonder, is it a racial thing? Is it because I’m Black? That’s always in the back of your mind,” she added.

Doing business in Cambridge has been a “wonderful experience,” Ernest said, but she acknowledged that developing the kind of support network and finding the right “allies” can be challenging for other Black business owners.

“I think, as a Black entrepreneur, oftentimes that’s something that we don’t have,” Ernest said. “I was fortunate that I had a lot of people that I could reach out to and ask questions.”

For Ernest, opening Le Macaron’s Harvard Square location was an “incredible achievement.”

“I think we’ve been very welcomed and accepted by the community,” Ernest said, “And we’re excited to break some barriers — a milestone so to speak.”

Oggi Gourmet

Oggi Gourmet owner Steve Welch was born on the small Caribbean island of Montserrat.

Studying fashion merchandising in college, he said he did not initially have plans to become a business owner.

“I really didn’t set out to be one. It just sort of happened,” Welch said.

To Welch, being a business owner in Harvard Square is like “being the older brother sometimes and seeing kids grow up.”

Welch added he does not believe he has experienced any particular challenges beyond those faced by most businesses.

Oggi Gourmet owner Steve Welch first opened his restaurant in 2003. By Claire Yuan

“I felt comfortable when I came here. I just wanted to blend in. I didn’t want them to see me as a Black-owned business,” Welch said. “I just want to be, again, another good restaurant that came to Harvard Square.”

He likened the Harvard business community to a “big fabric” — one that encompasses people from “all walks of life.”

“It was like a quilt to me. And I brought my little section of the quilt and blended it with this restaurant and that business over there,” Welch said. “You’ve got to find your balance. Find your niche.”

Grolier Poetry Book Shop

Ifeanyi Menkiti — the late owner of Grolier Poetry Book Shop — bought the establishment because he believed that the shop was a “cultural institution that needed to survive,” according to his daughter Ndidi Menkiti.

“My dad was a huge believer in the arts and culture and community, and so he was really in love with this idea of art forms that are universal, like poetry, music, drama,” Menkiti added.

Grolier Poetry Book Shop, founded in 1927, is located on 6 Plympton St. By Awnit Singh Marta

Boba shop Möge Tee held its grand opening in Harvard Square with a traditional lion dance performance and free drinks for its first 50 customers on Sunday.

Located on 54 JFK St., Möge Tee is the fourth boba shop in the Square, alongside Kung Fu Tea, Gong Cha, and Tiger Sugar. On opening day, customers lined up in the crowded shop while loud drums accompanied a colorful lion dance outside.

Möge Tee’s menu boasts a selection of classic milk and matcha teas, cheese foam teas, and signature fruit teas. The chain operates more than 380 locations worldwide, with more than 60 locations in the U.S., including a shop in Central Square.

So Lim Ting, co-owner of the Harvard Square and Central Square locations, said he decided to open the Square location due to the “success from the Central Square location with MIT students.”

Möge Tee currently occupies the former location of Boston Tea Stop, which closed down in December 2021.

In comparison with other boba shops in the Square, Ting said Möge Tee is particularly famous for their fruit teas.

“We want to display the freshness of Möge Tee,” Ting said. “Möge Tee is very known for its fresh fruits, fresh ingredients that we use and display in the fridge.”

Despite the large demand for bubble tea in Cambridge, students shared mixed opinions about a fourth boba shop coming into town.

“I think that it’s really amazing that we have all these different choices now,” Jang G. Choe ’26 said. “At the same time, I can’t help but wonder if they’re all just going to cannibalize each other.”

“I think it might really come down to location and cost,” Choe added.

Carolyn “Carly” Y. Chen ’26 said the store has a “nice atmosphere,” but she said she wishes there were more seating.

“They also have a larger variety,” Chen said. “In whole, I really liked their menu. I want to try it out.”

Though Ting is considering more locations in the future, he said he is planning to initially focus on the current location.

“There may be more coming, but our first goal is we want to be the best Harvard boba ever,” he said.