A fashion optical visionary had an idea; to create a prototype optical boutique with the mission of changing the rules forever. His goal: to make the purchase of “cool” eyewear a truly fun and economically correct experience. The mission was set: tap the best fashion frame houses and create a new line. The new line would not be created from a single point of view, but from Europe’s top creative talents. The result: the assembly of a highly edited assortment of the best of the best made exclusively for SEE.