Soldier Design

Soldier Design
18 Brattle Street Suite #201
Cambridge, MA 02138
(617) 395-8075
Graphic Design


Located in one of the most diverse and driven innovation centers of the world, our neighborhood is home to some of the most successful brand startups in the last decade. The name Soldier comes from the strategic and tactical ways in which we choose to serve our clients. Over the last decade Soldier has influenced the place where product, design, and communication converge. We work with world class brands to achieve game-changing results.

Strategically: Soldier brings to bear a cross-functional team of founders, engineers, researchers and designers deeply schooled in digital, social, and retail culture. We align brand message, expression, experience and community to exceed audience expectations.

Tactically: Soldier assists ambitious leaders in growing their brands. We optimize performance, style, technology, and personality to meet the needs of highly discerning consumers across all consumer touch points, including digital, social, traditional advertising, retail, event and branded experiences.

“It’s all about the work and how truly great work expresses brand values, a necessity for building meaningful brand culture and thriving brand community. Our process is a no-nonsense, muscular business strategy that we live and breath.” – Bobby Riley, CEO


“This is an immense honor. Ever since Soldier planted its roots in Harvard Square almost a decade ago we have benefited from the deep cultural resources pumping through the veins of Cambridge.  We have received national and international recognition over the years as an innovative brand-building practice, which has been great, but being appreciated at the local level feels particularly good,” says Bobby Riley, Cambridge Athletics Board Member, Harvard Square Business Association Member and Founder/CEO of Soldier Design.

Soldier advisors and clients speak up on their experiences with Soldier in response to local award;

“Soldier moves fast, executes on the objective, and has consistently enabled a host of multinational brands to simplify and amplify brand message in areas of technology, performance, lifestyle and sport. Soldier CEO Bobby Riley has also added tremendous value to our own Harvard University as Design Club mentor and lecturer with Harvard SEAS program adding brand building insights around product creation on behalf of my curriculum in strategic and generous ways,”  says Kevin Kit Parker, Tarr Family Professor of Bio-engineering and Applied Physics at the Harvard School of Engineering and Applied Sciences,  Core Faculty Member at the Wyss Institute for Biologically Inspired Engineering at Harvard University and recent member of Soldier Design’s Board of Advisors.

“Soldier Design’s commitment to their customers is only surpassed by their commitment to the community. Harvard Square has clearly benefitted from local applications by Bobby Riley and his team to integrate cutting edge marketing technologies with deep understanding of an authentic urban experience.”- John P. Giovanni Owner, Trinity Property, Management, Chairman of Harvard Square Business Association

 “Our working relationship with Bobby and the Soldier team was very meaningful covering many areas of brand expression from product development, marketing communication and retail design.  We relied and appreciated the strategic approach and great taste from Soldier needed to make great design that helps build a brand.” – Dani Reiss, CEO at Canada Goose

“Bobby and his talented team are so very deeply respected because they do not treat their clients as once off customers, but as decades-long partners,” says Hugo Van Vuuren, Xfund Co-Founder, Harvard GSD alumnus, and advisor to Soldier Design. “Soldier Design is part of the fabric of Harvard Square and drives creative community that growing from strength to strength in Cambridge.”

Press Release


Soldier Design Receives 2014 Best of Cambridge Award

Cambridge Award Program Honors the Achievement

CAMBRIDGE November 25, 2014 — Soldier Design has been selected for the 2014 Best of Cambridge Award in the Advertising Agency category by the Cambridge Award Program.

Each year, the Cambridge Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Cambridge area a great place to live, work and play.

Various sources of information were gathered and analyzed to choose the winners in each category. The 2014 Cambridge Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the Cambridge Award Program and data provided by third parties.

About Cambridge Award Program

The Cambridge Award Program is an annual awards program honoring the achievements and accomplishments of local businesses throughout the Cambridge area. Recognition is given to those companies that have shown the ability to use their best practices and implemented programs to generate competitive advantages and long-term value.

The Cambridge Award Program was established to recognize the best of local businesses in our community. Our organization works exclusively with local business owners, trade groups, professional associations and other business advertising and marketing groups. Our mission is to recognize the small business community’s contributions to the U.S. economy.

SOURCE: Cambridge Award Program