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Category: 
Public Relations

New York City, September 23, 2014 

Today at the Clinton Global Initiative meeting in New York City, The Coca-Cola Company, along with the beverage industry and Alliance for a Healthier Generation, announced an ambitious and substantial goal. Together, we set an objective to reduce beverage calories consumed per person by 20 percent by 2025. 

The “Balance Calories” Initiative encourages people to balance all calories – including those from beverages – with daily physical activity. Beverage industry companies, like Coca-Cola, will leverage our collective strengths in marketing, innovation and distribution to promote smaller-portion sizes and reduced-, low- and no-calorie beverage options. The landmark industry effort also will help people manage their beverage calories while promoting physical activity.

This initiative builds on Coca-Cola’s continuing efforts to provide Americans with more beverage options and clear calorie information to help them make the choices that are right for them. Through this program, and many others, we hope to help create a healthier place to live, learn, work and play in communities across the United States.

You can find out more about this exciting program here.