Sponsorship Opportunities in Harvard Square

Partner with the Harvard Square Business Association
and reach your target audience!

The Harvard Square Business Association (HSBA) produces over 80 events annually, consisting of concerts, holiday celebrations, street festivals, and more.  Attended by upwards of 200,000 people, our annual MayFair street festival, now in its 28^th year, and Oktoberfest, celebrating 33 years, are more robust than ever before. In addition, the HSBA produces one-off events centered solely on an individual business or company’s product(s) and/or service(s).  Our events attract a vibrant cross section of university students, young professionals, families, city dwellers (from both Boston and Cambridge), suburbanites and tourists alike.

All of our sponsorships are customizable and tailored to fit your needs.   Some of the benefits of sponsorship include:

• Advertisements in local periodicals and newspapers.
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• Press releases and articles in local and regional newspapers and their online counterparts (daily, weekly, monthly), regional magazines, college publications, the Greater Boston Convention and Visitors Bureau Events Guide, Cambridge Office for Tourism and the City of Cambridge website.
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• Themed inserts dedicated to Harvard Square events included in print media.
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• Inclusion on our website, www.harvardsquare.com which attracts approximately 40,000 visitors monthly.
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• Updates on sponsor participation on social marketing tools, including Facebook and Twitter.
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• Email promotion to our members.
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• Logo placement on posters and banners that are placed strategically throughout the Square.
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• Premiere locations at our festivals to distribute information and/or samples of your product or services.
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• Product exclusivity at events.
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• Ability to canvass the crowd.
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• Applicable permitting completed by the Association.

To learn more about sponsorships and how to maximize your marketing initiatives, please contact:

Bill Manley

Marketing and Events Manager

wmanley@harvardsquare.com

(617) 491-3434

We look forward to partnering with you!

Harvard Square and Environs – At a Glance Demographics

Harvard Square/02138 Zip Code Demographic Data

Population

Population 33, 930

Male 48.18%

Female 51.82%

Median Age 29.41

Households 13, 284

Households with Children 2,300

Employment, Income and Education

White Collar 28,279

Blue Collar 4,211

Average Household Income $100,174

Median Household Income 68,003

Median Home Sale Price $470,000

Bachelor’s Degree 50%

Graduate Degree 33%

Retail Market, Guest Rooms, Student Population

The Massachusetts Chamber of Commerce rates Harvard Square as the third best retail market in the state.  There are more than 350 businesses in a ¼ square mile with average sales of $330/ square foot.

There are 8,500 guest rooms available in close proximity to the Square at average annual occupancy of 92%.

Harvard University has a seasonal student population of 20,320.

Public Transportation

Harvard Square is conveniently located on the Massachusetts Bay Transportation Authority’s (MBTA) Red Line.

Approximately 20,100 Red Line passengers embark or disembark daily at the Harvard Square station.

The Red line connects Alewife Station, which has a large parking facility for commuters, to Harvard Square, downtown Boston and several suburban towns.

Cambridge, Massachusetts Demographic Data

Population

Households 42,615

Family Households 17,615 (41.3%)

Median market rate sales price of single family home $682,500

Population 108, 771

Male 49%

Female 51%

Under 18 13.3%

18+ 86.7%

65+  9.2%

Median Age 30.4

Average Family Size 2.05

Education

No High School Diploma 5.7%

HS Diploma or Equivalent 11.2%

Less Than 4 Years of College 11.4%

Bachelor Degree of Higher 71.7%

Income

Median Household Income $62,062

Average Annual Wage $88,400

Total Jobs in Cambridge 104,586

Universities in Cambridge

Harvard University

Massachusetts Institute of Technology (MIT)

Lesley University

Cambridge College

These 4 institutions have a total of 14,299 undergraduate and 20,642 graduate students

10 of the largest universities within a 10 mile radius of Harvard Square

Boston University

Northeastern University

Harvard University

University of Massachusetts – Boston

Boston College

Massachusetts Institute of Technology (MIT)

Tufts University

Bunker Hill Community College

Suffolk University

Lesley University

Combined enrollment – 149,023

Boston/Cambridge Travel & Tourism Visitor Statistics

Total annual domestic and overseas visitors to Boston and Cambridge 19.3M

Total annual domestic and overseas visitors (including day trippers) to metro area 23.6M

Total annual international visitors to Boston and Cambridge 1,140,000

Total spending impact from domestic and international visitors $7.2B

Boston’s Logan International Airport is 5.82 miles from Harvard Square.  Visitors arriving at the airport can reach the Square directly via Boston’s subway system, the T.

Distance from Regional Areas

Approximate driving distances to Cambridge

Providence, Rhode Island 50 miles

Concord, New Hampshire 75 miles

Hartford, Connecticut 115 miles

New York, New York 235 miles

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A hard copy of this information and additional demographic data is available upon request.