Sponsor an Event

Harvard Square Oktoberfest and Mayfair Marketing Benefits for Main Presenting Sponsors

EVENT DEMOGRAPHICS

• Over 100,000 people attend each of our events, Oktoberfest and Mayfair annually!
• Our vendors, entertainment and marketing efforts are geared to the 18-45 crowd. Our event attracts area university students, families, city dwellers (both Boston and Cambridge), suburbanites and tourists.
• Our sponsors say that they give out in excess of 50,000 samples at our event!
• Our history of over 20 years ensures annualized press in guidebooks, local and regional calendars as well as repeat attendees

PRINT
Boston Phoenix - A free weekly distributed throughout Greater Boston (circ: 120,000)

• 32-page insert hits the streets the Thursday before the event
• Sponsor logos prominently displayed within supplement
• Editorial Feature outlining sponsor attractions included in the entertainment calendar.
• Overruns of the insert distributed to businesses in the Square and other distribution points throughout Cambridge and Boston

In addition:

Press releases and stories placed in local and regional papers (daily, weekly, monthly), regional magazines, college publications, hotel publications, the Greater Boston Convention, Visitors Bureau Events Guide as well as through the Cambridge Office for Tourism.

Staggered press releases sent updating and outlining specific activities, sponsor entertainment, etc.

For many years we have remained the Sunday Calendar Pick of the Globe and Herald.

INTERNET & EMAIL

• Sponsor's Link on our website(www.harvardsquare.com) which receives over 30,000 hits per week! Our site is linked to other popular festival promotion sites as well as local and regional web calendar sites and events newsletters.
• Email promotions sent to all members in database

BANNERS

• Two Large Street Banners with sponsor logos hung 10 days prior to the event on major streets leading to Harvard Square
• Placement of corporate banner(s) (banner(s) provided by sponsor). Space assignment located in the most visible area of the event

POSTERS

• 500 4-color posters (16" x 20") bearing sponsor logos to be distributed throughout the Square, Cambridge, the subway and bus stations, colleges, and major Boston destinations.

FLYERS

• 2,000 flyers distributed one week prior to the event, containing sponsorship corporate logos and entertainment schedules, etc.

MAIN PRESENTING SPONSORS
On-site Marketing Benefits

• 20' x 20' Premiere Sponsor Space at Festival to reach over 100,000 attendees!
• Opportunity to present samples or sell your product at the event
• Product category exclusivity at event
• Ability to canvass the crowd

Advertising and Promotional Logo Package

• Listing & Logo on advertisements, poster, event brochures, news items and city banners
• Listing & Logo on all promotional electronic and print media including Phoenix Supplement
• Logo placement and/or link on www.harvardsquare.com

SECONDARY SPONSORSHIPS
Option #1: Premiere Space Package (no logo)

• 20' x 20' Premiere Sponsor Display Space

Option #2: Logo Space Package (no premiere space at festival)

• Press mentions and inclusion in press releases, radio promos, psa's
• Logo on City banners, posters, event brochures and the Phoenix Supplement
• Logo placement and/or link on www.harvardsquare.com